Liza’s superpower? 

Dependability – whether she’s hosting an event, planning a trip down to the minute, or simply being a steady presence for her team, Liza’s thoughtful approach ensures every detail is covered.

What She Does at Thinkwell

Liza serves as the main client contact, ensuring relationships between clients and Thinkwell are collaborative and long-lasting. Liza’s real magic lies in guiding direction and strategy to inspire creativity.

With over 16 years of experience, Liza has contributed to countless standout projects, including COVID-era campaigns for FedEx, large-scale trade-show booth designs, global brand launches, and website strategies. Her proudest moments come when her team or clients are recognized for their exceptional work.

Early Life

Liza grew up in Memphis, Tennessee, in a lively and close-knit family. Childhood for Liza meant outdoor adventures over screen time—think family trips centered on skiing, biking, camping, and horseback riding.

Liza’s younger sister, by just 22 months, remains her best friend to this day. Influenced by her dad’s knack for organization and her mom’s love of social connection, Liza developed a blend of practical skills and a people-first approach.

Education and Career

Liza attended Auburn University, where she majored in marketing. Her career highlights include everything from creating impactful awareness campaigns for small businesses to producing annual reports for nonprofits. Whether she’s strategizing a creative launch or managing complex website builds, Liza is driven by her passion for the creative process and the relationships built along the way.

Personal Life

Liza thrives on quality time with loved ones – filling her home with warmth and connection. She loves traveling with her soon-to-be-husband, Greg, exploring new cuisines, playing tennis, and doting on her beloved dog. As “Aunt LiLi,” Liza’s also a proud cheerleader for her nieces and nephews, celebrating every win.

Liza is deeply passionate about volunteering and actively contributes to her community. She currently serves as a board member for Hope House and the University Club of Memphis. Guided by her favorite motto, ‘In a world where you can be anything, be kind,’ she consistently strives to make a positive impact.