What She Does at Thinkwell

Erica and writing go together like springtime and flowers or PB & J. And while her friends often think she’s plugging away on the next Great American Novel, she’s usually actually lending her brilliance and linguistic savvy to create clear, resonant and memorable messaging for Thinkwell clients. From ghostwriting for C-suite executives to her younger days as Rochester’s spelling bee champ, Erica is a communications all-star and master of the written word.

Early Life

As a kid, Erica’s life revolved around two central themes: reading and horses (and, on occasion, reading to horses). Her very first job was working as a stablehand, where she spent most of her time mucking out stalls and the rest falling head over heels for foals. Weekends were spent riding and working, and her earnings were spent buying—you guessed it—books. Always immersed in one series or another, Erica eagerly absorbed all the reading material she could get her hands on and built up one heck of a vocabulary from an early age.

Education and Career

In college, Erica put her discipline, smarts and amazing time management skills to work earning a degree in Human Development from Cornell University. After graduation, she landed a job that allowed her to combine her communication skills and human psychology background in an unexpected way—namely, traveling the country for two years as Britney Spears’ publicist’s assistant (oh baby, baby!).

Eventually, Erica transitioned from her role touring with the “Princess of Pop” to a broader position in public relations and marketing. She honed her focus to copywriting in 2015 and never looked back; now, her clients know they can count on Erica to write anything from succinct, compelling social media posts to meticulously researched feature-length articles. If there’s a story to be told, Erica can tell it—and we’re overjoyed that she’s flexing her brilliance here at Thinkwell. 

Personal Life

Erica is a supermom to two amazing daughters, which also means she spends a LOT of her time driving to practices and cheering her girls on at basketball and lacrosse games. In those quiet moments outside the bleachers, Erica can often be found meditating or practicing yoga—both of which she does to help keep herself healthy and grounded. A Brené Brown fan and all-in-all warmly gracious human being, Erica is her friends’ go-to person for clarity, calm and intentional conversation.